The first and most important step in your marketing plan is your budget. Building a plan and then realizing that you can’t afford it often leads to no plan at all. So, if you are currently budgeting on the fly, consider some of...
Everyone has probably heard Ben Franklin quote: “If you fail to plan, you are planning to fail.” There are variations but they all mean the same thing— and are 100% true.
Now is the time to...
With the information overload that we experience in today’s fast-paced society, it is no surprise that people trust their family and friends more than virtually any other information source available to them. In fact, people pay twice as much attention and are four times more likely...